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Healthcare

Exceptional clinical care deserves an exceptional patient experience.

Despite excellent clinical care, fragmented systems, complex processes and gaps in digital literacy can make navigating healthcare difficult for patients, families and care teams.

The problem we solve

Healthcare systems are under pressure to improve patient experience and health outcomes while supporting an increasingly strained workforce.

46% of Canadian physicians report burnout

Service design reduces unnecessary administrative and operational friction, giving care teams more capacity to focus on patients.

Only 57% of patients feel involved in their care

Disconnected services and unclear communication make care harder to navigate. Service design creates more understandable and responsive patient experiences.

Only 50% of patients follow long-term treatments

Services designed around real needs and behaviours are easier to understand, adopt and use which means better health outcomes.

Areas of expertise

Our approach has been shaped through years of working alongside patients, families, caregivers, providers and health system leaders.

J5 guided our healthcare team through a design process to ensure our space was welcoming for everyone.

— Jake Jennings, Executive Director Primary Care Alberta

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What we do

We work alongside patients, clinicians, leaders, and care teams to understand the complete care journey, identify barriers and opportunities, and redesign experiences that improve access, communication, coordination, and continuity of care.

 
 

Assess Services

 

Using our Total Experience Framework, we engage patients, families, providers and operational teams to identify gaps, understand what is creating friction and establish clear priorities for improvement.

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Design Services

 

From improving individual care journeys to developing new models of care, we help organizations turn insight into practical solutions that can be tested, refined and implemented.

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Build Capacity

 

Through hands-on training, coaching and applied projects, teams learn how to engage people meaningfully, redesign services and sustain innovation across the organization.

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Healthcare Case Studies

Design makes healthcare more patient and family-centric.

Download our report to explore how service design helps healthcare organizations improve customer experiences and achieve better health outcomes.