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Healthcare

The clinical work is excellent, but the experience is not.

Despite healthcare professionals providing exceptional clinical care, fragmented systems, complex processes and poor communication are making the experience difficult for patients, families and care teams.

The problem we solve

Healthcare systems are under growing pressure to improve patient experiences and health outcomes while supporting an increasingly strained workforce.

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46% of Canadian physicians report burnout

Service design reduces unnecessary administrative and operational friction, giving care teams more capacity to focus on patients.

Three people standing close together engaged in conversation, seen from the shoulders up, with one person wearing a dark jacket, another a light-colored jacket, and the third a light shirt.

Only 57% of patients feel involved in their care

Disconnected services and unclear communication make care harder to navigate. Service design creates more understandable and responsive patient experiences.

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Only 50% of patients follow long-term treatments

Services designed around real needs and behaviours are easier to understand, adopt and use - supporting better health outcomes.

Areas of expertise

Our healthcare expertise has been shaped through years of working alongside patients, families, caregivers, providers and health system leaders.

What we do

We work alongside patients, clinicians, leaders, and care teams to understand the complete care journey, identify barriers and opportunities, and redesign experiences that improve access, communication, coordination, and continuity of care.

 
 

Community
Engagement

 

Engage patients, families, caregivers, providers and communities to ensure healthcare decisions reflect their needs, experiences and priorities.

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Service Design
and Innovation

 

Bring people with lived experience together with healthcare teams to design and test better services, experiences and ways of delivering care.

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Innovation Training and Capability Building

 

Equip healthcare teams with the skills, tools and confidence to develop new ideas, improve services and lead meaningful change from within.

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“J5 guided our healthcare team through a process to ensure our space was welcoming for everyone.”

Jake Jennings
Executive Director Primary Care Alberta

Recent Projects

Gordie Howe Foundation
Digital Transformation

University of Calgary
Strategy & Planning

Covenant Health
Customer Experience

See how service design makes healthcare more customer-centric.

Download our report to explore how service design helps healthcare organizations better understand the people they serve, improve customer experiences and design more responsive, human-centred services.

Which part of your care journey is hardest now?

Download our report to explore the business impact of putting people at the centre of transformation.