J5 is a multi-disciplinary design firm that transforms strategies, services and spaces into more human experiences.

A kinder, more beautiful future.

A kinder, more beautiful future.

What we do

  • Through research, co-design, journey mapping, and rapid prototyping, we design and deliver services, experiences, and strategies that are effective, accessible, and human-centred.

  • We help organizations design and build digital technologies, data, AI, and emerging tools that improve outcomes for customers, employees, and communities.

  • From strategy implementation and organizational design to capability building and change enablement, we work alongside leaders and teams to build the culture, skills, and systems needed to successfully adapt, innovate, and grow.

We partner with sectors responsible for delivering kindness.

Despite their size and complexity, these organizations provide us with a unique opportunity for us to design strategic interventions that improve the lives of millions.

Sketch of a surgeon

Healthcare

We work with healthcare providers to better understand the needs of their patients, caregivers, and staff so people can lead healthier, happier lives.

Sketch of two people giving each other a high-five.

Public Sector

Sketch of a young family and a non-profit staff member.

We design human-centred digital services that are effective and accessible for all citizens, integrating human capabilities with AI and emerging technologies.

Non-Profits

We co-create programs, systems, and services with people who have lived experience of social issues with community engagement at the heart of our approach.

How we measure success

The value of good design.

 
Sketch of people standing together.

Reach

How many people are positively impacted by innovation or change? This ensures the work is not limited to small pockets, but extends to the people and communities it is meant to serve.

Sketch of a group of people.

Impact

What tangible improvements are made to the experience of users and organizational performance? This ensures that changes we design are delivering measurable value for individuals, organizations, and the broader system.

Sketch of staff communicating with each other.

Behaviour Change

How are teams embracing new ways of working, and are the changes sustainable over time? This ensures people adopt and use new ways of working so solutions don’t fade after implementation.