Canada’s leading service design firm.
For more than a decade, we’ve helped organizations design better services and experiences, then build the capability to keep doing it themselves.
Great services don’t happen by accident. They’re designed.
Service design is a professional discipline for improving services. Much like Lean Six Sigma changed how organizations approach process and quality, service design provides a structured way to improve the experience of people who use services and those responsible for delivering them.
Organizations can use service design to solve specific challenges, embed service designers alongside technology, operations, strategy and customer experience teams, or build internal capability for continuous improvement and innovation.
What we do
Three ways that we can help.
Assess current services to decide what’s next.
Evaluate internal services or customer experiences to identify opportunities, develop strategies and create practical roadmaps for transformation.
Hire a service designer to join your team.
Bring experienced service designers into new or existing projects to improve or accelerate how research, design, and implementation gets done.
Make service design part of how you work.
Build the skills, tools and ways of working needed to design better services and continuously improve from within.
Watch service design in action.
Hear from Sydney Johnson, J5’s Head of Design, about how we use service design to help organizations rethink complex challenges, transform services and build lasting capability from within.
Recent Projects
Government of Alberta
Embedded Teams
Covenant Health
Service Assessment
Calgary International Airport
This project helped improve the experience of over 14 million people per year. For over two years, our designers worked from design to implementation alongside business operations, technology and facilities to make improvements and innovations across the entire airport journey.
Red Deer Housing
Customer Experience
University of Calgary
Strategy & Planning
The business value of service design.
Discover how service design improves customer experiences, reduces complexity and costs, accelerates innovation and helps organizations deliver better services and outcomes.
Ready to get started?
Whether you’re looking to improve a service, add service design expertise to your team, or build capability across your organization, we can help you find the right place to start.