J5 is Canada’s leading service design firm.
Service design is a multi-disciplinary approach for understanding complex problems, designing new possibilities, and testing what works before bringing them to life.
Great services don’t happen by accident. They’re designed.
Not every service or customer experience is designed with purpose. Many evolve over time due to legacy processes, technologies and operational decisions that never considered the user experience.
Service design changes that, by bringing intention to how a service works and feels. It becomes the difference between a service that people have to use and one they want to use.
Getting started with J5
Three ways that we can help any organization.
Assess your service
Evaluate internal services or customer experiences to identify opportunities, develop strategies and create practical roadmaps for transformation.
Design your service
Add service design expertise or capacity to accelerate how research, design, or implementation gets done.
Build your capability
Learn new skills, tools and mindsets to improve customer experience and transform service delivery from within.
Recent Projects
Government of Alberta
Digital Transformation
Covenant Health
Customer Experience
Calgary International Airport
Passenger Experience
University of Calgary
Strategy & Planning
Covenant Health
Customer Experience
What is the value of service design?
Discover how service design reduces complexity and costs, accelerates innovation and helps organizations deliver better services and outcomes.
Ready to start working with J5?
Whether you’re looking to improve a service, add design expertise to your team, or build capability across your organization, we can help find the right place to start.