J5 is Canada’s leading service design firm.

We reimagine how organizations deliver value to their customers and employees, from individual projects to enterprise-wide transformation.

Our Design Process in Action
Alberta Health Services logo in white on a black background.
Black background with white text that says 'YYC Calgary International Airport'.
Alberta Government logo in black and white, featuring a stylized icon of a building and the words 'Alberta Government' in script and print fonts.
This image contains a blank, white digital canvas or background.
A black square with the word 'Vancity' in white text centered.
ATB Financial logo with a pair of stylized wings and the company's name in bold text.

Not everything is designed with intention. A building, business process or technology can meet every functional requirement and still create a poor human experience.

Design brings purpose to how people interact with the world around them. It’s the difference between something that people have to use, and something people want to use.

Great experiences don’t happen by accident. They’re designed.

Reimagine what's possible, then make it happen.

 
 

Assess services & customer experiences

From individual services to entire organziations, we help clients understand their current state and make informed decisions about what comes next.

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Design new services and experiences

From improving existing services to creating entirely new ones, we turn ideas into meaningful change that delivers lasting value for people and organizations.

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Explore our recent work with the public and private sector

Ready to make your services work better?

Whether you need a strategy and roadmap, experienced service designers to strengthen your team, or help building service design capability internally, we can meet you where you are.

Portrait of a smiling man with glasses, wearing a blue button-up shirt, sitting with arms crossed against a black background.