We design strategies and services that are transformative and human-centric.
At J5, we put users at the heart of innovation.
Our consultants bring empathy and creativity to uncover where experiences break down, then co-create solutions in ways that improve business outcomes, reduce costs, and strengthen culture.
Strategy & Analytics
Service Blueprints • Experience Strategy • Data and Behavioural Insights • Readiness • Roadmaps
Strong strategies begin with understanding what customers and employees actually experience, not what we assume they do.
We help organizations make strategic decisions grounded in data and lived experience. By blending research, analytics, and behavioural insights, we identify where experiences are breaking down and where the most meaningful opportunities for change exist.
Service Design
Community Engagement • Journey Mapping • Service Blueprints • User Research
Service design provides a holistic, organizational view of how internal and external services operate across departments, channels, and systems. We analyze how experiences unfold in physical and digital environments, identifying where structures, processes, and tools either enable or hinder performance.
By working with users, staff, and leaders, we co-create and test solutions that strengthen service delivery, streamline operations, and improve outcomes across the organization.
Digital & AI
AI Opportunity Exploration • UX/UI • Rapid Prototyping • Change Management • Agile Development
AI is reshaping how work gets done. We help organizations rethink workflows, redesign processes, and evolve roles in a world where agent-based and generative AI can strengthen trust, support staff capacity, reduce cost and deliver meaningful impact.
Through discovery and rapid prototyping, we work with teams to ensure AI-enabled solutions fit naturally within existing structures while creating space for new, more efficient ways of working guided by real human needs and the outcomes they want to achieve.
Change & Transformation
Readiness Assessments • Change Management • Implementation Support • Process Redesign • Organizational Design
We help organizations embed design as a shared way of working across leadership, managers, and front-line teams so everyone has the skills, tools, and confidence to solve problems and improve experiences based on real customer and employee needs.
By establishing clear roles, capabilities, and governance, we support the shift from isolated initiatives to consistent, organization-wide behaviours. Design becomes part of how decisions are made, work is prioritized, and change is delivered, enabling teams at every level to contribute to meaningful innovation and continuous improvement.
