Your partner in change and transformation.

We design strategies, interventions and innovations to address systemic barriers and pursue growth opportunities in the healthcare, non-profit, government and private sectors.

Go from idea to implementation.

Our services support organizations at every stage of their innovation journeys. Whether you're just getting started, delivering existing programs, or seeking advanced capabilities, we can make it happen.

  • We bring our industry knowledge, design expertise, and human-centred approach to ensure that every recommendation is grounded in real user needs and organizational realities.

    Example: Helping a healthcare provider co-design a new care pathway with patients and clinicians, or supporting a government department to rethink how citizens access services.

  • When internal capacity is limited or specialized expertise is needed, we embed our team members directly into your programs.

    This model allows us to seamlessly integrate with your teams, fill key roles, and contribute immediately, whether it's supporting innovation labs, leading user research, or driving project delivery.

    Example: Embedding a service designer and UX researcher into a digital team to accelerate the redesign of a public health portal.

  • We help organizations build longer term capability to lead their own innovation and change efforts across teams and departments. Our goal is to make these skills part of how your organization works every day.

    Example: Creating an in-house innovation function, running training programs for leaders and frontline staff, or setting up innovation playbooks and systems for teams to scale impact.

Every engagement starts with listen.

We know that long-term success and partnerships requires more than just expertise; it demands a foundation of mutual respect, trust and understanding so we approach every engagement with empathy, curiosity and a desire to learn.

Our Services

Strategy
& Planning

We co-create strategies through deep engagement, prototyping, and testing before formalizing final direction. Rather than developing static plans, we focus on designing strategies that are agile, responsive to change, and aligned to real user needs.

By testing assumptions early, we uncover challenges before they become expensive to solve, creating roadmaps that are realistic, clear, and supported by the people who will ultimately implement them.

Activities and Deliverables:

  • Visioning and prioritization workshops

  • Community engagement and activation

  • Accountability across cross-functional leaders, teams and departments

  • Service blueprints, conceptual renderings and future-state scenarios

  • Evaluation metrics and strategic roadmaps

Design
& Delivery

Once a strategy or concept is validated, we support clients to bring it to life through the design and implementation of services, systems, and technologies. This includes everything from launching digital tools, improving user experiences, and modernizing back office systems, to managing complex projects and portfolios of work.

Our goal is not just to design better experiences, but to make sure they’re delivered in ways that are sustainable and embedded within the organization.

Activities and Deliverables:

  • User research, personas and journey mapping

  • Rapid prototyping and testing of future concepts

  • UX and digital experience design

  • Co-design workshops with users and staff

  • Validated products, service or system level improvements

Transformation
& Change

We help organizations build the internal readiness and capability to support long-term change. We conduct maturity and readiness assessments to understand where the organization is today, and identify what’s needed to move forward.

We then work with leaders and teams to build capacity from within, offering training, coaching, and change programs that are practical and human-centered.

Activities and Deliverables:

  • Innovation readiness and maturity assessments

  • Long-term strategic support and implementation

  • Capacity building programs and training modules

  • Organizational design and systems change

  • Progress tracking and governance tools

Reimagining health for everyone.

We designed a living strategy with senior leaders from the Cumming School of Medicine by engaging more than 2,500 stakeholders.