Turning Cultural Ambition into Action
A Culture Rollout Strategy for Vancity
Vancity was preparing to bring a renewed organizational culture to life across its workforce. To support this, Vancity engaged J5 to design and facilitate a strategy workshop that would build alignment around the desired future and translate cultural ambition into practical action.
Working with leaders and team members, we explored the future of Vancity, identified the most important differences between the current and desired culture, and developed a structured approach for moving from vision to implementation.
INDUSTRY
Financial Services
CLIENT
Vancity
WHY IT MATTERS
Organizational culture does not change simply because new values or behaviours have been defined. Lasting change requires people to understand what the desired culture means for their work and see how leadership decisions, organizational systems and everyday actions will support it.
This engagement helped Vancity identify the cultural shifts with the greatest potential to create momentum. By connecting long-term ambition to tangible actions, the work created a clearer path for mobilizing people and embedding change throughout the organization.
PROCESS HIGHLIGHTS
We translated priority cultural differences into focused levers and cascading actions, from setting the vision and building supporting systems to mobilizing teams and delivering immediate change.
We designed and facilitated a collaborative strategy workshop to explore Vancity’s desired future and build alignment around the cultural shifts required to achieve it.
Impact
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User Level
Created space for employees and leaders to contribute their perspectives on Vancity’s current culture and the experience they wanted to create together.
Made cultural change more tangible by connecting broad aspirations to the behaviours, structures and everyday actions people would experience at work.
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Leadership Level
Gave leaders a clearer understanding of where the greatest alignment existed and which cultural shifts had the potential to unlock broader momentum.
Established a practical framework for setting direction, connecting vision to organizational systems and mobilizing teams around shared priorities.
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Organizational Level
Brought existing cultural work together with new insights generated through a series of workshops and conversations, creating a more integrated view of the path forward.
Transformed culture from an abstract ambition into a structured set of priorities and actions that Vancity could use to guide implementation across the organization.
