We design the spaces where services happen

Service design considers the whole experience, including the physical environment that shapes how a service is delivered. This makes space as much a part of service design as process improvement, digital transformation and service modernization.

A hospital waiting room, workplace, community facility or university campus can influence behaviour, accessibility, trust, navigation and the quality of interactions just as much as a digital interface or internal process.

Modern open-concept kitchen with white cabinets, wooden accents, and pendant lighting. Two people are standing and sitting at the kitchen island, one woman reaching towards a cabinet. Barstools are lined up at the island, with a sofa and cushions visible in the foreground.

Learn how the right environment can change how work gets done.

In the video below, our CEO shares why creating the right environment is a critical part of helping people and organizations collaborate, think differently and design better services together.

Virtual reality social space with avatars and a large screen showing two women. Top row of avatar icons at the ceiling. Benches on the sides. Text 'VR SOCIAL' on the wall.

Physical or digital, the experience always comes first.

Service design looks beyond individual touchpoints to understand the whole experience.

Whether we’re designing a physical environment or a digital service, we always start with the same thing: understanding people and designing around what they need.

Learn how we designed our own space using service design.

This mini documentary takes you behind the scenes of how we built the J5 studio. See how we explored the needs of the people who would use the space, tested ideas and designed an environment for people to create, collaborate, learn and connect.

Service design also means designing the experience behind the spaces.

Just like we work with developers to bring digital services to life, we work with architects and interior designers to shape physical environments.

While our spaces are beautiful, what makes them special is the people, how we treat each other, and how we make our clients feel.