Krista feels a responsibility to design experiences where people feel belonging and human connection.

She is energized and most creative when surrounded by people, ideas and experiences that bring pause, reflection, and inspiration. This means she spends most of her time on lectures, podcasts, documentaries, and art, while searching for opportunities to discuss, use, and share those learnings. This pursuit elevates her work and transforms her relationships.

She has a unique ability to notice what others miss and uses that to create meaningful, productive, and transformative value for clients and their customers.

Krista has a background in health, behavioural science, evaluation, hunger and food insecurity, and primary care. She leans on this experience to effect large-scale change in her work with the Government of Alberta.