Morẹ́nikẹ́ Ẹniọlá Ọláòṣebìkan is a changemaker, dreamer, inventor and a Licensed Clinical Pharmacist and Pharmacy owner. She saw an opportunity to reimagine how people receive care and medication by linking compounding pharmacies, to patients and other providers through a digital platform. Her approach has the potential to make it possible to customize the medicine that people need, in ways that honor their unique needs and lives lived.

In 2022 she was accepted into the most sought after Silicon Valley Tech Accelerator: YCombinator. As part of the program she needed to launch the idea and tell her story. That’s where we came in.

The creative team at J5 worked with Morẹ́nikẹ́ to find the right ways to share her vision in a beautiful and human way. The turnaround was tight – less than a week from conception to delivery. The shoot was unique – part conversation, part film set – and in the end we helped her name her aspirations and walk away with more tools to bring the idea to a broader audience.