One of Canada’s leading design and innovation firms.
We use human-centred design, systems thinking and AI based technologies to re-imagine future products, services and experiences that challenge the status quo.
At J5, we’re transforming the sectors responsible for delivering kindness.
AI based technologies, generational differences and post-pandemic shifts are reshaping what’s next, but inside the sectors that care for people, transformation and change must be grounded in empathy.
For the healthcare, government, education, and social impact sectors, services are not just delivered, they’re felt. Patients, citizens, families, and communities expect more compassionate, personalized, and connected experiences. And the people delivering those services need tools and systems that truly support them.
That’s where J5 comes in.
We work alongside leaders and teams to implement future services through collaborative design and rapid prototyping. Our approach helps unlock innovation and long-term value, without losing sight of the people and priorities that matter most today.
Industry Expertise
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We partner with healthcare providers to better understand the needs of their patients, caregivers, and staff, so we can improve their experience and the performance of the systems that deliver care.
We do this so people can lead healthier, happier lives.
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Together with people with lived experience of social issues, we co-create programmes, systems, and services. Community engagement and participatory design principles are at the heart of our approach.
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We make digital public services more accessible, effective and personalized for the people who use them in ways that address their changing needs and remove barriers to digital participation.
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Increasingly, private sector leaders are expected to contribute to society, not just the bottom line.
Whether it’s through inclusive hiring practices, socially impactful products, or environmental responsibility, we help you align business growth and innovation with purpose.
Our Capabilities
Customer
Experience
We help organizations design holistic services and experiences that address the unmet needs of the people they exist to serve, including patients, citizens, employees, and communities.
Our small, cross-functional teams iterate quickly between research, testing and prototyping ideas, then building solutions. By focusing on what matters most to people, we reduce friction, build trust, and deliver value faster.
Digital & AI
Transformation
We embed human-centred delivery into the heart of digital transformation. Rather than starting with the tech, we start with people, including their behaviors, goals, and pain points.
Our team identifies high-impact use cases for AI and digital tools, prototyping solutions quickly, creating momentum and buy-in across the organization. We move fast without losing sight of the human experience, ensuring user adoption and business impact from day one.
Change
Management
Our Total Experience Management (TXM) framework is a practical, evidence-informed model that connects strategy, customer experience, employee experience, and operational effectiveness into one unified view.
This framework helps organizations break through silos, align teams, and make faster, more confident decisions grounded in what people truly need. Our goal is to create the conditions for sustainable change, led by insight, powered by people, and measured by impact.
