Your partner in change and transformation.

We design strategies, interventions and innovations to address systemic barriers and pursue growth opportunities in the healthcare, non-profit, government and private sectors.

Go from idea to implementation.

Our services support organizations at every stage of their innovation journeys. Whether you're just getting started, delivering existing programs, or seeking advanced capabilities, we can make it happen.

  • We bring our industry knowledge, design expertise, and human-centred approach to ensure that every recommendation is grounded in real user needs and organizational realities.

    Example: Helping a healthcare provider co-design a new care pathway with patients and clinicians, or supporting a government department to rethink how citizens access services.

  • When internal capacity is limited or specialized expertise is needed, we embed our team members directly into your programs.

    This model allows us to seamlessly integrate with your teams, fill key roles, and contribute immediately, whether it's supporting innovation labs, leading user research, or driving project delivery.

    Example: Embedding a service designer and UX researcher into a digital team to accelerate the redesign of a public health portal.

  • We embed design and innovation capabilities without needing to build them from scratch. We manage the talent, tools, and workflows, ensuring consistency, quality, and alignment with organizational priorities.

    Example: Creating an in-house innovation function, or setting up a customer experience or digital innovation program.

Every engagement starts with listen.

We know that long-term success and partnerships requires more than just expertise; it demands a foundation of mutual respect, trust and understanding so we approach every engagement with empathy, curiosity and a desire to learn.

Ways that we can support you.

We believe change should be designed with people, not for them.

You have vision, but need everyone aligned, focused, and ready for action.

We bring leaders together to create strategies grounded in real-world needs.

We connect your business goals to the experiences of your customers and employees, so your plans don’t just sound good—they work in practice.

  • Clear, visual roadmaps to guide strategy

  • Readiness assessments that show where to start

  • Facilitation that gets leadership aligned

  • Prioritization tools to focus your investments

Reimagining health for everyone.

We designed a living strategy with senior leaders from the Cumming School of Medicine by engaging more than 2,500 stakeholders.

Redesign services and experiences that are not working.

Your service is technically available but it’s not easy, intuitive, or compassionate.

We work alongside your team and the people you serve to design services that actually work—physically, digitally, and systemically. Whether you’re building a new clinic, improving access to care, or designing a website, we’ll help you get it right.

  • Service blueprints and journey maps

  • Co-design workshops with patients, families, and frontline staff

  • Tested wireframes and prototypes (digital, space, or process)

  • A clearer understanding of unmet needs

Reimagining health for everyone.

We designed a living strategy with senior leaders from the Cumming School of Medicine by engaging more than 2,500 stakeholders.

Build capacity to deliver and sustain change.

You’ve got big goals, but not enough people, tools, or time.

We embed with your teams or run programs on your behalf. Whether you need an innovation lab, a transformation lead, or help training your staff in human-centered design, we’re here to extend your team and support delivery.

  • Embedded staff for CX, digital, innovation, or transformation

  • Playbooks and toolkits tailored to your org

  • On-call facilitation or research support

  • Managed design & innovation programs

Reimagining health for everyone.

We designed a living strategy with senior leaders from the Cumming School of Medicine by engaging more than 2,500 stakeholders.

Here are three ways clients engage with us:

  • A 4–6 week project to explore a challenge, identify needs, and map your best opportunities for change.

  • A 2–3 month engagement to co-create solutions and test them, before investing in full-scale change.

  • Ongoing support with embedded staff or managed services to help you scale new capabilities.