Let us build tomorrow, while you run the business of today.

J5 works alongside leaders and teams to uncover new possibilities and design more human-centred services and experiences.

Through our capabilities of Strategy, Service Design and Digital, we help organizations innovate and transform in ways that create value for users, strengthen organizations, and benefit communities.

Whether you're just getting started, delivering existing programs, or seeking advanced capabilities, we meet you wherever you are.

Strategy

Our strategy work starts with people including customers, employees, and community members, connecting their lived experiences with organizational goals.

Using our Total Experience Management framework, we assess innovation maturity across customer, employee, operations, and strategy dimensions to uncover gaps, align leaders, and identify high-impact opportunities.

We don’t just deliver plans, we co-create roadmaps that teams can rally behind and act on. The result is a clear path forward, rooted in insight and ready for implementation.

  • University of Calgary

    J5 supported Cumming School of Medicine to develop a strategic plan that could adapt over time, involving broad stakeholder input and a focus on critical areas like social justice, health equity, and reimagining health for all.

  • Alberta Health Services

    J5 was engaged to lead a provincial strategy to transform the experiences of those navigating cancer. We conducted in-depth research with patients, caregivers, and clinicians to understand critical moments along the journey.

  • Red Deer Housing

    J5 worked alongside RDHA’s leadership and frontline teams to understand the lived experiences of tenants and applicants that resulted in a customer experience strategy that is both practical and aspirational.

  • Epcor

    To address post-covid changes to workplace strategies, J5 led a collaborative process with leaders and employees to co-create strategy grounded in empathy, equity, and business continuity.

Service Design

At J5, we design experiences that feel seamless and human across physical spaces and digital interactions. Our expertise in service design helps organizations reimagine the full journey people take across their services, from start to finish.

We work closely with users and staff to uncover needs, co-create solutions, and prototype improvements that span systems, environments, and interactions. Whether in a hospital, a government office, or a community setting, we ensure every touchpoint is intentional, accessible, and aligned with your values.

  • United Way

    J5 developed a virtual reality (VR) experience that placed donors in the shoes of someone living in poverty. The simulation guided users through a series of real-life scenarios to raise awareness and increase donations.

  • Suncor Energy

    Using service design methods and rapid prototyping, we developed an Augmented Reality field service experience that delivered just-in-time guidance, digital overlays, and expert support, without the need for bulky manuals or extended time on site.

  • Scotia Bank

    J5 designed an online portal including content that would empower financial advisors with quick, accessible knowledge about caregiving issues so they could proactively offer guidance, build trust, and strengthen long-term client relationships.

  • University of Victoria

    The University partnered with J5 to co-create a new Master’s program that developed the mindset, tools, and leadership capabilities needed to drive innovation, combining theory with hands-on innovation labs, community partnerships, and team challenges.

DIGITAL

DIGITAL

At J5, we design digital solutions that are grounded in human needs and tested in the real world. Our approach blends service design, UX/UI, and responsible AI to ensure that digital tools are not only functional, but also intuitive, inclusive, and trusted.

We work across platforms, systems, and teams to create digital experiences that complement physical services and support employees in delivering better outcomes. From early prototyping to launch, we involve users every step of the way to ensure adoption and impact.

  • Government of Alberta

    J5 continues to support a province-wide digital transformation focused on improving the user experience of public services, with the goal of making them easier to access, faster to use, and more responsive to people’s needs.

  • TC Energy

    TC Energy partnered with J5 to design and launch a formal innovation capability that could empower teams, reduce friction, and increase the speed of digital experimentation across the enterprise.

  • SE Health

    J5 was brought in to develop a strategy to transition the prototype into a scalable, national solution, one that would maintain its human-centred roots while aligning with operational realities across the healthcare system.

  • University Hospital Foundation

    J5 led a transformation process that balanced digital modernization with human-centered design. We worked closely with IT leaders, fund development teams, finance, and donor services to ensure solutions were as functional as they were future-ready.

Jake Jennings
Executive Director at Primary Care Alberta

“J5 worked with our health providers, patients and staff to ensure our overall customer experience felt welcoming and functional for everyone.”

Here are three ways to get started working with us:

  • For organizations needing a defined solution to a specific challenge, we deliver fixed-scope projects that apply our expertise in strategy, design, and innovation.

    From creating a new product or service to developing a digital transformation roadmap, we work with you to scope, design, and deliver outcomes that are practical, measurable, and ready for implementation.

  • When your innovation, digital, or customer experience programs need additional expertise or capacity, we embed our specialists directly into your teams.

    Whether it’s scaling a project, accelerating delivery, or filling a skill gap, we provide the right talent to keep momentum high, without the overhead of long hiring processes.

  • For organizations that want to move faster without building everything in-house, we can fully operate your innovation function.

    We bring the people, processes, and infrastructure needed to establish, lead, and run enterprise-wide innovation programs, freeing your teams to focus on core business priorities while we deliver new solutions at scale.