Gordie Howe CARES
Building Government Capability Through Modernizing DriveBC
OXD and DriveBC worked as a unified team for over two years—building not just a resilient platform, but the collaborative capability to keep it thriving.
Canada is facing a caregiving crisis that is quietly becoming one of the most important social, economic, and healthcare challenges of our time. Today, more than one in four Canadians is a caregiver, and one in two Canadians will become a caregiver at some point in their lives. Together, caregivers provide billions of hours of unpaid care every year, representing an economic contribution valued at nearly $100 billion annually.
In Alberta alone, more than one in four residents provide care to a loved one, contributing an estimated $12 billion worth of unpaid care each year. Caregivers are now responsible for approximately 70% of the care provided outside of hospitals, supportive living, and healthcare facilities. Without them, our healthcare system simply could not function in its current form.
The challenge is expected to intensify dramatically in the coming decades. Canada is now home to more than 8 million people over the age of 65, and by 2050, the number of Canadians living with dementia is expected to nearly triple to more than 1.7 million people. At the same time, the number of available caregivers is shrinking while the complexity of care needs continues to grow.
The impacts extend far beyond individual families.
When caregivers become overwhelmed, communities lose volunteers, employers experience increased absenteeism and productivity challenges, and healthcare systems face greater pressure as preventable crises lead to emergency department visits, hospital admissions, and earlier transitions into long-term care. Research estimates that caregiving-related workforce impacts alone cost the Canadian economy more than $1 billion annually.
For the past five years, Gordie Howe CARES has been working to address this growing challenge by creating innovative supports, services, and resources for caregivers and families living with dementia. Throughout this journey, J5 has served as Gordie Howe CARES' innovation and design partner, helping to co-create strategies, programs, digital experiences, and caregiver supports that are grounded in the lived experiences of caregivers themselves.
Together, we believe that supporting caregivers is not simply a healthcare issue. It is an investment in healthier families, stronger communities, a more resilient workforce, and a more sustainable healthcare system for future generations.
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