Canada’s leading service design and consulting firm.
For more than a decade, we’ve helped organizations improve services and experiences, modernize legacy systems and turn transformation into lasting change.
Customer
Experience
Designing better experiences for customers, patients, citizens, employees and communities.
Digital Transformation
Ensuring technology-enabled transformation starts with people, services and the outcomes they need.
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Change
Management
Helping organizations change how they work, build new capabilities and make transformation last.
Download the business value of service design.
Rooted in purpose, shaped by vision, driven by results.
Welcome to a space designed for ideas that move people. With a focus on quality, clarity, and connection, we're here to help you make an impact that lasts.
What we do
Assess Services
Understand where you are today, identify opportunities and create a practical roadmap for transformation.
Design Services
Add service design expertise to your team or have J5 lead the design and delivery of a complex transformation.
Build Capabilities
Develop the skills, tools and ways of working needed to become customer-centric and continuously improve from within.
Recent Projects
Covenant Health
Customer Experience
Government of Alberta
Digital Transformation
University of Calgary
Strategy & Planning
Ready to get started?
Download our report to explore the business impact of putting people at the centre of transformation.
Frequently Asked Questions
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We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
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We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.