We design products, services and experiences that matter to people.

J5 is one of Canada’s leading design consultancies.

Without design, technology, services, and experiences can become confusing, inaccessible, or impersonal. When design is intentional, it builds trust, fosters dignity and ensures all physical and digital interactions are useful, usable and meaningful to people.

Design is a catalyst for transformation. It drives measurable business outcomes, strengthens communities, and brings moments of joy to the everyday. Our mission is to lead with design, helping the sectors responsible for delivering kindness to create more beautiful futures.

Industry Focus

 
  • We partner with healthcare providers to better understand the needs of their patients, caregivers, and staff, so we can improve their experience and the performance of the systems that deliver care.

    We do this so people can lead healthier, happier lives.

  • Together with people with lived experience of social issues, we co-create programmes, systems, and services. Community engagement and participatory design principles are at the heart of our approach.

  • We make digital public services more accessible, effective and personalized for the people who use them in ways that address their changing needs and remove barriers to digital participation.

  • Increasingly, private sector leaders are expected to contribute to society, not just the bottom line.

    Whether it’s through inclusive hiring practices, socially impactful products, or environmental responsibility, we help you align business growth and innovation with purpose.

Our Capabilities

Experience
Design

We design services, systems and spaces that spark new ways of thinking and doing, helping organizations reimagine how they serve users and communities through creative, human-centred solutions.

Digital
Transformation

We shape digital strategies, tools, and systems that drive innovation, blending creativity and technology to build future-ready services that are designed for people, not just platforms.

Change
Management

We enable organizations to innovate from within, building adaptive capacity, new behaviours, and growth mindsets so they can lead and sustain transformation in a fast changing world.

We built passenger experiences for more than 14 million people.