Hi, we’re J5.

One of Canada’s leading service design firms.

EXPLORE OUR CASE STUDIES

At J5, we design kinder futures with people, not for them.

Service design is our way of helping organizations transform and change by putting the human experience at the heart of strategy and service delivery.

By examining every touchpoint and interaction, from digital tools and processes to policies and physical environments, we align organizational objectives, operations, and culture around what matters most: employees and the people you exist to serve.

LEARN ABOUT SERVICE DESIGN

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A KINDER, MORE BEAUTIFUL FUTURE.

A KINDER, MORE BEAUTIFUL FUTURE.

Healthcare, government, and non-profit institutions carry an extraordinary responsibility for the well-being of people and communities.

Our work in these sectors has shown that innovation is not about chasing trends, it’s about reimagining services so they are human-centred, accessible, and sustainable in the face of constant change.

We choose to focus here because these institutions share our commitment to creating kinder, more beautiful futures, and because we know how to work within their unique constraints to unlock meaningful progress.

Industry Expertise

 
  • We partner with healthcare organizations to co-create new strategies and models of care that improve both patient and caregiver experiences, while reducing staff workloads.

    We recognize the growing pressures on healthcare systems and work to redesign services that enhance outcomes and ease the burden on healthcare professionals.

  • We transform complex, processes into efficient, digital solutions that are accessible, scalable and inclusive for all.

    Our design-led approach ensures these changes are sustainable and user-friendly so government can be viewed as a trusted service provider increasing user adoption and satisfaction with citizens.

  • Non-profits are on the front lines of addressing society’s toughest challenges, but limited resources and traditional service delivery models can hinder their impact.

    J5 partners with non-profits to rethink how they engage donors and co-design services in collaboration with the vulnerable communities they serve, ensuring that their efforts have a meaningful, lasting effect.

Our clients

Alberta Health Services

Government of Alberta

Suncor Energy

University of Calgary

Covenant Health

City of Calgary

Microsoft Canada

Red Deer Housing

United Way of Calgary

University Hospital Foundation

Canadian Mental Health

Calgary International Airport