Hi, we’re J5.
We shape future products, services and experiences.
Canada’s leading service design firm.
We’re experts in modernizing legacy systems, outdated processes, and disrupting ways of working that are no longer useful or relevant.
Unlike traditional consulting, service design starts with users, then works backwards. It identifies where customer experiences break down, then imagines new solutions that deliver better outcomes for people.
Over time, we embed design as a capability, so internal teams can continue to improve services and experiences as expectations and priorities evolve.
A KINDER, MORE BEAUTIFUL FUTURE.
A KINDER, MORE BEAUTIFUL FUTURE.
We partner with organizations who exist to improve lives, strengthen communities and contribute to kinder, more beautiful futures.
Our designers work with leaders responsible for essential services and public good including healthcare, government, and institutions in the private sector that are navigating complex transformations.
Together, we focus on the moments that matter, reducing friction across customer journeys and internal systems, evolving services so people can access the support they need, when they need it.
Industry Expertise
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We partner with healthcare organizations to co-create new strategies and models of care that improve both patient and caregiver experiences, while reducing staff workloads.
We recognize the growing pressures on healthcare systems and work to redesign services that enhance outcomes and ease the burden on healthcare professionals.
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J5 partners with private sector organizations that are ready to transform the way their people work and the way their technology supports them. While many businesses invest in HR and IT solutions, few take the time to understand how these services are truly experienced by employees and end users. That’s where we come in.
We help HR and IT teams shift from system-centered to human-centered service delivery, bringing clarity to complex processes and creating experiences that feel intuitive, supportive, and empowering. Through research, co-design, and prototyping, we uncover the real needs and pain points in employee and IT journeys, then work closely with internal teams to design services that are easier to use, more connected, and aligned with strategic goals.
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We transform complex, processes into efficient, digital solutions that are accessible, scalable and inclusive for all.
Our design-led approach ensures these changes are sustainable and user-friendly so government can be viewed as a trusted service provider increasing user adoption and satisfaction with citizens.
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Non-profits are on the front lines of addressing society’s toughest challenges, but limited resources and traditional service delivery models can hinder their impact.
J5 partners with non-profits to rethink how they engage donors and co-design services in collaboration with the vulnerable communities they serve, ensuring that their efforts have a meaningful, lasting effect.